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15-Jan-2018 09:04

By Daniel Roth, Rick Anderson, and Shaun Luttin ASP.

Twenty-three percent of online daters say they have found a long term relationship or marriage through a digitally mediated space like a dating site (Smith & Duggan, 2013).This is an interesting piece of information, particularly since so many qualified social media as a tool for activism.This reluctance to identify their political engagement online as activism could reflect an outdated definition of activism or an awareness of the limitations of the proverbial echo chamber or it could simply be a reaction to the public perception of social media activism or advocacy as .Fifty-seven percent of ads shown during the 2014 Super Bowl, for example, displayed an associated hashtag, reflecting an intent to drive customers to interact with a company via social media; this was a 50% increase from the use of hashtags in the 2013 Super Bowl commercials (Sullivan, 2014).