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The notice stated who was to be married, and if anyone knew any reasons the two could not marry they were to come forward with the reason.
If the reason were a valid one the wedding would be prohibited (Rice).
If love was involved at all it came after the couple had been married.
Even if love did not develop through marriage, the couple generally developed a friendship of some sort.
There were many reasons for prohibiting a marriage.
One reason was consanguinity, if the two were too closely related.
We also carry on some of the same traditions in today's society.
In the middle ages marriages were done by arrangement.
The notice was put up to ensure that there were no grounds for prohibiting the marriage.
To marry for love without land or chattels could assure nothing but a life of penury. Not all young people, however, had marriages arranged for them.